Hi, I’m VGOM, your friendly neighborhood Guardian of “Please Don’t Break My Business.” Let’s get one thing out of the way: The underlying technology  doesn’t matter nearly as much as how it’s implemented . I’ve been around a while. In superhero years, I’m basically a vintage action figure. I’ve watched “the next big thing” march in every year promising to solve all  our problems: “This platform will change everything!” Cool. So did the last 12. Where are they now? Here’s the

If your business texts from any non-mobile number (landline, VoIP, cloud phone like Webex/Zoom/Teams/RingCentral, etc.), 10DLC rules apply—no exceptions.  10DLC (“10-Digit Long Code”) is the U.S. carrier-sanctioned standard for business (A2P) texting that requires you to register your brand and your messaging use case(s)  before sending to U.S. mobile subscribers.  Where 10DLC Came From (The Short Version) Carriers introduced 10DLC to curb spam, increase trust, and prioritize

Mexico City. Land of tacos, traffic, and… toothpaste. But at Colgate Palmolive HQ, the smiles were fading. Their sprawling network—built...

It was a normal Monday morning — birds chirping, coffee brewing, and VGOM… getting hacked . Our caped click-slinger was mid-battle with a...